MIA is the first Italian market converging all the segments of the audiovisual industry (Film | Drama Series | Doc). With over 1500 professionals from 58 countries participating to each edition, MIA is a valuable platform for the top players of the national and international film industry such as producers anddistributors of high-end contents: a hub where theatrical deals and transnational TV series start, and a place where to establish and reinforce business relationships between global market leaders. MIA is a project created and produced by ANICA (National Association of Cinema and Audiovisual Industries) and APA (Association of Audiovisual Producers), MIA is supported by the Ministry for Economic Development, ICE (Italian Trade Agency for the global promotion and internationalization of Italian companies), the Ministry of Cultural Heritage and Activities and Tourism , MEDIA Programme of the European Union, EURIMAGES of the Council of Europe and Regione Lazio.MIA format blends and balances networking, co-production, selling and scouting activities with mastermind events. At MIA, premium industry players can buy and sell content based on specific business strategies that have been developed on four main market assets: matchmaking, co-productionand pitching forum, panel and talks, screenings. MIA encourages the freshest ideas, fosters knowledge, trust and intuition.