Jasmin is responsible for the promotion and marketing of New Zealand films and the New Zealand Film Commission, in New Zealand and internationally. She consults with filmmakers, international sales agents and distributors about international film festival and market placement.

Within New Zealand, she assists distributors and filmmakers to identify and engage with their film's audience through test screenings, audience research and distribution grants. Since 2005, Jasmin has been involved with the marketing and promotion of most of the films the Film Commission has invested in including The Dark Horse, Hunt for the Wilderpeople and Chasing Great, etc.